Travel Price comparators are getting more and more powerful<\/h5><\/blockquote>[vc_separator type=”transparent” position=”center” up=”3″ down=”0″][vc_column_text]<\/p>\n
When to select the destination for the next vacation, consumers can now use powerful trip comparators. There are plenty, I can list: TripAdvisor, Trivago, Kayak, Skyscanner, Travelsupermarket, Cheapflights, Google flights, etc. A review of these site has been made by Which? the UK\u2019s consumer champion site, and can be read on this page\u00a0.
\n<\/u>These sites are not simple flight or hotel booking sites like Booking.com; opodo, expedia, etc. They offer a complete menu that includes on top of usual flights and hotels search, other options like Cruising, Vacation Package, Family Holidays, etc.<\/p>\n
Consumers who can afford vacations abroad are now familiar with the internet, and know how to use such comparators to identify destination, and then book directly from the web. To remain attractive, these comparators have to develop more and more features, providing more and more of details on the destination, with large photo library, a what to see list, etc. They also offer many more details on the pricing, allowing the end users to book without having to go in a travel agency shop in their city.<\/p>\n
One of the difficulties of the price comparator is to adapt to the consumer decision process, some consumers search for a destination and then look at the best deals, others consumers start with a budget and look for a destination, then optimize the deal looking at all the pricing options.When time comes to confirm the selection and book on the internet with the credit card, the deal must be specified with all the detailed pricing optionsTo give an idea on the accuracy of the application, let\u2019s have a look at the cruise example.<\/p>\n
The first fields to be selected are:<\/p>\n
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- Destination: Mediterranean, Antartica, Caribbean, etc.<\/li>\n
- Period of the year: Summer vacation, spring break, etc.<\/li>\n
- Departure Harbor : Genova, Marseille, Barcelona, etc.<\/span><\/li>\n
- Departure Airport: when part of the package<\/li>\n
- Cruise length: 5-7 days, 10-14 days, more<\/li>\n<\/ul>\n
The comparator site is then able to propose several options, from various cruising ships. At this point of time, the consumer wants to know the budget, for 2, for the family, for the family and friends. As the cost depends of other options, the comparator application proposes to the user to select among additional fields like:<\/p>\n
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- Cabin type: Outside, inside, balcony,<\/li>\n
- Food & drinks: water only, all inclusive,<\/li>\n
- Options: City tours,<\/li>\n<\/ul>\n
We see here that there are a minimum of 7 or 8 fields used by millions of potential customers that will then lead to a selection of few or tens of cruise offers. The users will then spare time to investigate all of the details of each proposed deals.<\/p>\n
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Tour operators, Cruising companies have to stay on selected top choices<\/h5><\/blockquote>[vc_separator type=”transparent” position=”center” up=”3″ down=”0″][vc_column_text]<\/p>\n
The issue then for the Cruising company is to make sure that it appears at first il the list of the proposed deals, then that its pricing is in line with the other deals shown on the page. While consumers can accept a small difference, a large gap will eliminate that option.<\/p>\n
This is the step of implementing an effective pricing strategy. Then each cruising company have their own algorithms to adjust their price catalog depending of the overall capacity, occupancy rate, booking level, targeted margin, etc.<\/p>\n
Again, these algorithms will work, if they take into account competition pricing.<\/p>\n
This is not an easy task. If you look at the number of vessels, the numerous options: date, cabin, departure harbor, etc. This is millions of information to be gathered, stored and analyzed.<\/p>\n
There are many solutions on the market today, but most of them are only made for e-commerce, as to check is the published price of a blue pair of baskets will be well positioned on the Google Search result page.<\/p>\n
Making sure that you compare Apple to Apple when selecting your cruise<\/span><\/p>\n
\n[\/vc_column_text][vc_separator type=”transparent” position=”center” up=”2″ down=”0″]Tour operators, Cruising companies have to stay on selected top choices<\/h5><\/blockquote>[vc_separator type=”transparent” position=”center” up=”3″ down=”0″][vc_column_text]
\n<\/b><\/span><\/p>\nAs to scrap, store and analyze the numerous fields used to select a package vacation, here are much less solutions. And not all of them work properly. Web technology allow the scrap, crawling algorithm can gather all needed information as needed by the cruising line. The difficulty is more the capability to store, index, and analyze the data to make sure that at the end, you compare\u201d Apple to Apple\u201d.<\/p>\n
It doesn\u2019t make sense to compare your luxury cruise to Ibiza, to a 500 \u20ac package from now the huge vessels cruising over the Mediterranean Sea. The accuracy of the matching algorithm is key, to allow the revenue or product manager to quickly react in an efficient way to slow booking.<\/p>\n
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The solution to compare multi dimension offers on pricing<\/b><\/span><\/p>\n
PITOBI is one of the very few solutions, that is able to compare multi dimension offers. The number of fields that the solution can manage is not limited. The number of competitors that can be surveyed is not limited. The proprietary matching algorithm will build up the exact comparison tables.<\/p>\n
The algorithm can be adapted in any business case: travelling, cruising, insurance, banking, health, etc. The complete web application is then developed upon the customer specifications will all of analysis screens, tables, reports and summary pages sized to meet end-users preferences. Web technology used allow easy evolution, allowing to quickly adapt or integrate new features.<\/p>\n
Want to know more<\/p>\n