Tour operators - How to check that pricing is at the roght level<\/h5><\/blockquote>[vc_separator type=”transparent” position=”center” up=”3″ down=”0″][vc_column_text]<\/p>\n
There are many tour operators and travel agencies that compete on the market and internet. Some popular destinations like the Mediterranean Sea offers a wide spectrum of choice to the consumer, from one-star low cost lodging up to 5 stars all-inclusive packages. For most of travelers, flying is the unique way to reach the dreamed spot. And when selecting their destination, they evaluate several proposals that includes the travelling budget.<\/p>\n
All parameters are evaluated, with high or low priorities like time of flight, room size, view, etc. At the end that is the global budget that matters most.<\/strong><\/p>\n In this highly competitive market, to reach booking and occupancy rates above targets, operators have no other choice to continuously monitor the prices of all competitors. And react fast as soon as a pain point is detected.<\/p>\n This is far to be an easy task. To get the global budget, the consumer filled up a set of fields like: Destination lodging, Holidays duration, Number of guests, Departure airport, Departure date, Room option;\u00a0etc.<\/p>\n We already published some\u00a0articles, on the first difficulty that is the get the data from the competitors. The structure of the selection tree \/ budget simulators differs for each travel agencies or tour operators. Website are also protected against massive copy.<\/p>\n In this article, we assume that the process to acquire competition is in place.<\/p>\n The next difficulty is to make sure, then that you compare equivalent offers<\/strong><\/p>\n Let\u2019s have a look at the example<\/span>:<\/p>\n Your customer is looking for an 8 days holidays package over the Greek cost or islands in June departing from Sweden for is family of four.<\/p>\n After several iterations, he lands at the Kipriotis Village resort on a small Greek island close to Turkey<\/p>\n He gets a deal at 551 \u20ac per person all-inclusive including flight from Stockholm departing on the 28th of May from one tour operator. Now he will validate that this is a good deal, and there is no better and attractive offer on the market place.<\/p>\n As already stated, the market is highly competitive, and in Sweden like any other country in Europe, there are numerous travel agencies and tour operators that also included the Kipriotis Village resort in their catalog.<\/p>\n If you are a tour operator, it\u2019s better to know that you are well positioned on all the bundled deals that you offer from all the departure airports that you inserted in your catalog.<\/strong><\/p>\n We already mentioned at the beginning of this article that the acquisition of all the detailed information from all the competitors is a challenge. Pitobi customized and evolutive solution allow to do that properly.<\/p>\n The next challenge is to make sure that compare Apple to Apple. The price offered for a departure the 28th of May may significantly differs from a deal departing on the 4th of June.<\/strong><\/p>\n \u00a0<\/strong>Pitobi developed and patented matching algorithms based on many criteria. (Itineraries, number of nights, departures, flights ….)<\/p>\n It would be long and useless to into the details of the technology. Let\u2019s go direct to the result and see how the application is helping the product manager to control that his pricing is still competitive.<\/p>\n The PitoBi application will display the below information on screen below<\/p>\n On that particular example, you can spot that your offer (in yellow) is better compared to your main competitor, this based on the 8 selected fields:<\/strong><\/p>\n <\/p>\n This screenshot demonstrate that the PITOBI application is able to match and compare similar offers in a very accurate way.<\/p>\n The matching algorithm is set up at rollout and can be modified over time upon request.<\/strong><\/p>\n Many advanced matching rules are available (departure days, identical vs comparable accommodations etc.)<\/strong><\/p>\n The application can on demand set alarms and send to the product manager a SMS or a mail to initiate a quick reaction.<\/p>\n With the Pitobi multi dimension market price Analyzer, you get the capability to compare your catalog with the pricing of your competitors in a very accurate way, this in real time.<\/strong><\/p>\n There is no technical limitation in the number of fields that we can incorporate, there is no technical limit on the number of competitors that need to be monitored.<\/p>\n The solution is adapted for each business case that we serve, in a very short time.<\/p>\n The application is evolutive, and is adapted as soon as one competitor change the selection tree, or your marketing department set different priorities.<\/p>\n [vc_separator type=”transparent” position=”center” up=”2″ down=”0″] [\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":" Tour Operators – How to check that pricing is at the right level<\/p>\n","protected":false},"author":1,"featured_media":16238,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[175],"tags":[],"class_list":["post-16226","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pitobi-articles"],"_links":{"self":[{"href":"http:\/\/www.pitobi.com\/index.php\/wp-json\/wp\/v2\/posts\/16226","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.pitobi.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.pitobi.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.pitobi.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.pitobi.com\/index.php\/wp-json\/wp\/v2\/comments?post=16226"}],"version-history":[{"count":5,"href":"http:\/\/www.pitobi.com\/index.php\/wp-json\/wp\/v2\/posts\/16226\/revisions"}],"predecessor-version":[{"id":16237,"href":"http:\/\/www.pitobi.com\/index.php\/wp-json\/wp\/v2\/posts\/16226\/revisions\/16237"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.pitobi.com\/index.php\/wp-json\/wp\/v2\/media\/16238"}],"wp:attachment":[{"href":"http:\/\/www.pitobi.com\/index.php\/wp-json\/wp\/v2\/media?parent=16226"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.pitobi.com\/index.php\/wp-json\/wp\/v2\/categories?post=16226"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.pitobi.com\/index.php\/wp-json\/wp\/v2\/tags?post=16226"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"http:\/\/www.pitobi.com\/wp-content\/uploads\/2022\/06\/Holidays-package-pricing_1-300x172.jpeg\")
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